Web-TV Branding Download product sheet (PDF)

Tap into the world’s largest TV channel

Greater reach at lower cost by airing your TV spots on YouTube

“Do you get the full effect from your TV advertising?”

After producing your TV commercial, showing it online is a fantastic way of squeezing out a better ROI from your investment in TV spots. And what better place to do this than YouTube? In terms of cost efficient impact, nothing really compares – your rich video ad content reaches an audience that is in a more active and forward leaning mode than their TV counterpart. Combining this with an astounding reach, YouTube is truly a premium channel for online branding. Furthermore, this is interactive TV. Viewers can click your ad so visitors and potential customers are delivered straight to your website.

Channels for Web-TV Branding:
YouTube

Your objectives with Web-TV Branding

• Increase reach while decreasing CPM with your TV commercial creative
• Increase impact from your TV commercial creative
• Reach specific target groups with your TV-commercial creative
• Launch and promote products or services and generate online buzz

How we reach your objectives

• Design and creation of Web-TV campaign concepts
• Target group analysis and segmentation
• Analysis of channel and message placement options
• Video creative analysis based on viewer behaviour, with optimisation feedback and advice
• Continuous campaign optimisation and real-time bidding
• Communication synchronised with other marketing activities
• Continuous measurement, analysis and reporting on campaign activity and performance

Keybroker’s Web-TV Branding includes:

• A dedicated delivery team of Campaign Analysts to optimise and manage your campaign
• Expertise across search engines, content networks, social networks and affiliate networks
• Methodology, technology and tools that are leaders in the industry
• The powerful tool CampaignControl®
• A success-based pricing model with full transparency
• International delivery globally across geographical markets
• Close cooperation with YouTube
• Measurement and reporting with full transparency

Looking at the KPIs

All online advertising campaigns are reported with a set of Key Performance Indicators that are used to analyse the results. For Web-TV Branding campaigns with the main purpose of increasing brand awareness and customer engagement, the KPIs are typically:

• Number of TrueViews
• Impression share
• Number of clicks
• Cost per thousand impressions (cost per mille), CPM
• Cost per click, CPC
• Click-through rates, CTR
• Brand search activity (did your ads drive increased customer activity on search engines?)

Pricing for Web-TV Branding

Performance fee

• Success fee (e.g. threshold on cost per view)

Fixed fee alternative

• Monthly flat fee
• % on traffic spend

Other applicable fees

• Minimum monthly fee agreed
• Set-up fee including ads, keywords and campaign structure
• Custom price for production of videos, landing page optimisation or other production
• System fee: fixed fee per click

Traffic

• All media is transparently invoiced at cost

Contract

• 6 months minimum for continuous, always-on campaigns
• Custom period for limited campaigns