Search Marketing for winning retailers.
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AMEX increases volume at a lower CPA

American Express – one of the world's leading credit card companies – used an affiliate network for their search advertising in Sweden. To improve results, American Express sought a partner that could increase the number of card applications by at least 50% – without increasing the cost per application. In other words, the company needed more sales from the same budget.

Keybroker developed a new campaign structure and reviewed the company’s keywords and ads. These measures rapidly increased relevance, resulting in higher click-through and conversion rates. More people who saw the ad actually clicked on it and more card applications were recorded. Using Keybroker’s system CampaignControl™, Campaign Analysts worked proactively with online sales, focusing on ad positions, click prices, and identifying the ads and keywords that produced the best results. The success-based price model aligned the incentives of both American Express and Keybroker: to increase sales and drive down cost per order to maximise bottom line results.

Since the start of the campaign, Keybroker has increased the number of American Express card applications by 220% with no increase in the cost per card application. And because better, more targeted ads deliver better, more targeted candidates, the approval rate has also increased from 30% to almost 60%.

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Large UK retailer gets more profitable online sales

A winning UK retailer wanted to increase online sales from its technology segment, so the retailer enlisted Keybroker and set ambitious ROI and sales goals. Keybroker developed an innovative search marketing campaign using its proprietary tool for dynamic ad generation, RealTime Ads™. This connected the entire database of the client's products, prices and stock availability to a Pricerunner feed, which dynamically revealed how the retailer's price of each product compared to prices of competitors.

Several business rules were put in place. First, only products currently in stock would appear in ads. If a product’s Pricerunner data revealed it ranked from first to fifth against competitors, then a search ad on that product would show the price. If the price ranked from sixth place upwards, then the ad would promote information on stock availability instead.

Compared to a test pool of search ads that did not use these rules, the ads were hugely successful. The original goals that the retailer sets for sales and ROI are normally only achieved after six months. Keybroker’s approach enabled the client to hit the targets in just two and a half months’ time.

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Dustin covers 200,000 products via SEM

Dustin is the largest online retailer of consumer electronics in Sweden, Denmark and Norway, with over 200,000 hardware products, encompassing computers, servers, printers, TV and computer screens, cameras, mobile phones and home electronics. Dustin challenged Keybroker to build a campaign covering all of their products, with a structure that makes it easy to see seasonality and make decisions on specific products or groups of products. Increasing the relevance of ads with dynamic content was essential to keeping Dustin ahead of its competition.

RealTime Ads™ is Keybroker’s unique tool which connects a client’s entire product database to search engines. Through RealTime Ads™ Dustin gets complete coverage of all of its products; an individual ad is generated for each and every item, with price and stock availability continuously updated.

With over 200,000 products, Dustin would never be able to achieve manually what RealTime Ads™ provides. Keybroker’s approach facilitates traffic and conversions on keywords where Dustin didn’t have visibility before.

Since starting to work together, Keybroker has generated increases in Dustin’s order values from SEM by as much as 212%

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AJ Products sells their products on 11 markets

AJ Products, a Swedish retailer of workplace supplies and equipment, wanted to expand internationally. Keybroker took on the challenge of growing sales and raising brand awareness outside of Sweden through a campaign of search advertising on Google.

Keybroker first connected RealTime Ads™ to the company’s entire database, including not only broad product categories but all individual products too. In this way both relevant generic keywords and specific long-tail keywords could be dynamically generated. RealTime Ads™ also enables dynamic parameters in text ads, so prices and product information could updated constantly and displayed on an impression-by-impression basis.

The campaign launched in the client’s home country, and after two months of success it rolled out first across the Nordic region, then to the Baltic countries, and eventually to Europe. The groundwork and lessons from the initial Swedish campaign could be swiftly deployed elsewhere, an efficient approach that saw the company expand from one to 11 markets within a couple of months. Brand value has increased with AJ Products topping search results, while order values jumped too. Through working with Keybroker their revenue has grown 450%.

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In the last 365 days we have created €362M
of online revenue for 50 industry leading clients.

Our clients are successful growing online retailers. We work with them to compete and win on every search to drive more profitable online sales across their product catalogues. They are not just looking for a good ROI or someone to manage their keywords, they work with us to build a real competitive advantage in their search sales channel.

Polaroid1

"Honestly, when we changed suppliers I didn’t think that we’d be able to improve our results that much. Keybroker has exceeded all our expectations!"

MAGNUS SJÖGREN, HEAD OF SALES ONLINE, 3
Polaroid2

“We have never worked with such a results-driven and dedicated partner. Since the start of the search campaign, Keybroker reached & exceeded our targets."

KATARINA WAHLBERG, MARKETING EXECUTIVE, AMEX

We put our neck on the line for you and
only ask to be paid when you make money.

Imac

We have set ourselves up for success, your success, and share your risk. We only ask to be paid when we beat your CPA and hit your volume targets. We will not tax your ad spend or lock you up in a contract. We make sure our incentives line up and then we get going.

Our unique technology, RealTime Ads™, runs your search campaigns based on how you want to sell your products. Every ad is always up-to date for every product, category, manufacturer or destination with the best offer. You will have a selling relevant answer to every query.

Our Campaign Analysts in our international delivery centre speaks all major languages and are rewarded based on the same price model as you. You don't need to worry about what they worry about.

For us, client is king! We’re passionate about
delivering value to demanding global corporations.

Our world is flat

We have a transparent, democratic organisation with x-ray vision. It means that we always try to be open and honest, share information and communicate intensively and proactively, both internally and with customers. We involve each other in processes and discussions. We do not think top-down, or bottom-up. We’re flat.

Quälity

We’re made in Sweden and proud of Swedish quality. Call it Quälity. Whatever we do must meet the highest standards in excellence and professionalism. It goes all the way from exceptional performance of our technology to correct spelling in our client emails. Data is correct. Quälity is a Cöre Välue.

Results, results, results

Let’s say results one more time: Results. As a company, we are results-focused and obsessed not only with our clients’ economic results, but also with our own results and bottom line. We create results with passion and we focus on real results that we can measure. We live by our goals, ambitions and clear targets. We have results-based remuneration. That was results 12 times.

Being better than Keybroker

WWW for us means “We want to win”. We think big, we want to think better. We celebrate success and have a winning mentality. We compete in a global industry and we want to be faster, smarter and surpass all the rest. We want to beat not only the current market, but also the future market. Mostly though, we need to beat ourselves. We want to be better than Keybroker.

Buddies with brains

It’s good if people like their job and the people they work with. We recruit people who contribute to our culture and lend talent to our business: buddies with brains. As a workplace, we try to be fun, social, welcoming, humorous, unpretentious, nice and friendly. Joyfully competitive, we’ve got great spirit and a casual style. You can be yourself. We’re also international and multilingual by nature, since our market is global and we work internationally. We want to provide exciting opportunities.

Madly masterminded

Ever since the company started we’ve tried to think differently and be truly innovative. That means doing things in new ways, having a pragmatic outlook, creating new technology, changing perspectives and being creative, dynamic, flexible and also scientific. We are, in our souls, entrepreneurial and challenging. We’re mad about doing things differently, if it can provide value in new and superior ways. In our organisation, ideas come from everywhere.

Brave hearts

We value integrity, which means we stand up for what we think is best for the client. But it also means we say no thanks if we think we can’t deliver the right value for everyone. We ask challenging questions, show guts and take risks. We have the courage to be bold, while also being humble.

All are leaders

Each and every one at Keybroker is a leader, or can be. Leadership is about how we interact with other people. It’s also about individual freedom and the autonomy to work out results in our own way, like the good old Swedish saying “Frihet under ansvar”. Leadership is a mindset, not a position in the organisation.

A Brazilian team

Tech teams, delivery team, sales teams. We’re a team-based organisation and we believe in teamwork. There’s healthy competition between teams, while we believe in collaboration within teams, between teams and across departments too. We give each other positive energy. We’re encouraging, young and energetic. We share knowledge and help each other out. A Brazilian football team has 11 stars, but acts as one.

Social harmony

We appreciate diversity and we’re proud to be a kid-friendly company. We all work hard, but we also think it’s important to have a balance between work, family and personal life. Nothing is really more important.